Prep for w/c 28th Sept

Using Business Link http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073858842
1. Write out the 5 questions, I have given you, e.g. Q1 where are we now? etc.
and see if you can find similarities on the website to what we have covered in the theory, and copy and paste the info. underneath the 5 questions headings.

2. Then try and find differences - i.e. things that you come across that we have not mentioned, but which are useful to know and maybe helpful in adding to your understanding. Copy and paste these as well.

Complete for Monday 28th Sept.

Prep for w/c 21st Sept

Read pages 158 - 161 - Marketing budgets and benefits and issues in implementing marketing plans for Wednesday 23rd Sept.

International strategy

Presentation: http://www.tutor2u.net/business/presentations/strategy/global/default.html

From Bizhelp24: http://www.bizhelp24.com/export-import/getting-started-in-imports-exports-15.html

From Business Link: http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073878062

Ansoff Matrix

Brief introduction to Igor Ansoff: http://en.wikipedia.org/wiki/Igor_Ansoff

Presentation: http://tutor2u.net/business/presentations/strategy/ansoff/default.html
Notes: http://www.marketingteacher.com/Lessons/lesson_ansoff.htm


http://university-essays.tripod.com/ansoff_analysis.html

Porter's generic strategies

http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm

http://www.coursework4you.co.uk/essays-and-dissertations/porter-generic-strategies.php

More notes: http://university-essays.tripod.com/porters_generic_strategies.html

Presentation: http://tutor2u.net/business/presentations/strategy/genericstrategies/default.html

Biz Quiz

5th Sept http://www.tutor2u.net/business/bizquiz/050909/quiz.html

10th Sept http://www.tutor2u.net/business/bizquiz/100909/quiz.html

Prep w/c 14th Sept

Both groups complete the question set for Thurs 17th Sept

'To what extent will having a SMART set of objectives ensure success with the marketing plan'

Reminder from last year - 'to what extent will a good diet ensure success for a top athlete'

Exception - Phoebe - Monday 21st

Institute of Marketing - marketing planning tool

Click on the 'section finder' for an outline of marketing planning.

http://www.cim.co.uk/marketingplanningtool/

Prep for w/c 7th Sept

Have a look at Bizhelp 24 and the section on Marketing Planning and any other relevant sections for next week.

Also check out : http://www.startups.co.uk/6678842910840924240/marketing-plan.html

Institute of marketing. Look at some of the download articles on the right hand side of this link: http://www.cim.co.uk/resources/plansandstrategy/home.aspx