The Kraft Foods hostile bid for Cadbury received extensive coverage in the media and many of the issues and well covered in this series of short news clips which help tell the story of the deal. Plenty in here for students, including issues around takeover pricing, strategic rationale, the impact of the deal on shareholders and other stakeholders.
http://www.tutor2u.net/blog/index.php/business-studies/comments/takeover-insights-kraft-cadbury-the-story-in-video-clips
This is a simply wonderful video that was produced by the bid defence team at Cadbury to record the process of Kraft’s hostile bid for Cadbury between August 2009 and January 2010. Although ultimately their efforts were unsuccessful, it shows just how much effort is put into mounting a bid defence. Some great clips and interviews too with the people involved at the end. Highly recommended.
http://www.tutor2u.net/blog/index.php/business-studies/comments/takeover-insights-kraft-cadbury-behind-the-scenes-of-the-bid-defence
This 10 minute interview in Autumn 2010 by Bloomberg with Kraft Foods CEO Irene Rosenfeld provides some useful perspectives on the strategic rationale behind the Kraft takeover of Cadbury. Obviously presented with a US business audience in mind, but still hugely useful for A2 business students (particularly AQA BUSS4) none the less…
http://www.tutor2u.net/blog/index.php/business-studies/comments/kraft-cadbury-justifying-the-deal
